Top 7 AI Email Copywriting Tools 2025

In 2025, AI email copywriting tools are helping businesses save time and improve email performance. These tools simplify email creation, optimize content, and personalize messages, making them essential for marketers, agencies, and businesses. Here’s a quick overview of the top tools:

• CopyAI: Over 45 templates, LinkedIn-powered cold email generator, predictive scoring. Starts at $49/month.

• Jasper: 50+ templates, team collaboration, supports 25 languages. Starts at $39/month.

• Anyword: Predictive scoring for content performance, unlimited edits. Starts at $39/month.

• Lavender: LinkedIn personalization, real-time coaching, email scoring. Starts at $29/month.

• MailerLite: AI-powered subject lines, smart automation, free plan for up to 1,000 subscribers.

• MailMaestro: Smart email summarization, context-aware responses, productivity automation. Pricing available on request.

• Phrasee: Optimized subject lines, predictive scoring, enterprise-level features. Custom pricing.

These tools offer features like AI-driven personalization, optimized subject lines, and improved workflows, catering to businesses of all sizes. Whether you’re a solo entrepreneur or managing large campaigns, there’s a tool to fit your needs and budget.

6 AI Tools To Make You A Better Copywriter in 2025

1. CopyAI

CopyAI stands out as one of the top AI email copywriting tools in 2025, trusted by more than 10 million users. Known for simplifying email creation, it’s a go-to platform for businesses aiming to scale their outreach while keeping messages personal. Let’s break down what makes CopyAI so effective.

Key Features

CopyAI provides over 45 templates, with more than 30 specifically tailored for email marketing. These templates cover everything from subject lines to email body content and calls-to-action, making it versatile for any campaign.

One of its standout features is the LinkedIn-powered cold email generator. This tool pulls data directly from LinkedIn profiles to create personalized outreach emails. Instead of sending generic messages, users can reference specific details about their prospects, leading to significantly higher response rates.

Additionally, CopyAI uses natural language processing (NLP) to analyze your audience, brand voice, and campaign goals. By allowing users to input brand guidelines and tone preferences, the platform ensures the output aligns with your unique style and objectives.

The platform also includes real-time suggestions and predictive scoring. It evaluates subject lines and email content, offering recommendations to improve open and click-through rates, helping users fine-tune their campaigns for better results.

AI-Driven Personalization and Optimization

CopyAI excels at creating personalized content at scale. It suggests tone adjustments and tailors messaging for different audience segments, making emails feel more genuine and engaging.

For example, a U.S.-based e-commerce company saw a 20% increase in open rates by using CopyAI. The AI suggested optimized subject lines based on past campaign data and refined the email body for clarity and engagement. This led to a 15% boost in click-through rates compared to emails written manually.

Pricing and Affordability

CopyAI offers pricing plans designed to fit businesses of all sizes. The free plan allows up to 2,000 words per month, making it ideal for smaller needs. For larger teams, the Pro plan costs $49 per month and includes unlimited words, up to 5 users, and unlimited projects. This flexibility ensures businesses can find a plan that meets their email marketing goals without breaking the bank.

Best Use Cases

CopyAI is perfect for marketing teams, small businesses, agencies, and individual creators who need high-quality email copy quickly. Sales professionals, in particular, benefit from the LinkedIn integration, which helps craft personalized cold emails that get noticed.

The tool shines in creating promotional emails, newsletters, drip campaigns, and targeted outreach messages. Marketing teams value its collaboration features, allowing multiple users to work together while maintaining brand consistency. Meanwhile, solo entrepreneurs and small business owners appreciate its speed and simplicity, enabling them to produce polished email copy in minutes - no expensive copywriters required.

2. Jasper

Jasper is a leading AI writing assistant designed to help users create high-quality, conversion-focused email content. Powered by advanced AI models like GPT-3, it's a go-to tool for marketing teams and creators looking to produce personalized email copy quickly and efficiently. Here's a closer look at what makes Jasper shine.

Key Features

Jasper offers a range of powerful tools that make it stand out. With over 50 customizable templates, it simplifies email marketing by ensuring a consistent brand tone and style. Its "Boss Mode" feature is a game-changer, allowing users to generate entire email sequences or long-form content from a single prompt, saving time and effort. Jasper also supports 25 languages, integrates seamlessly with tools like Grammarly, and includes a Chrome extension for generating content directly within apps. On top of that, it provides predictive scoring to gauge copy effectiveness and automation tools to pinpoint the best-performing email variations.

AI-Driven Personalization and Optimization

Jasper's AI is refined with input from industry experts, enabling it to craft messages tailored to specific audiences. It can fine-tune subject lines and adjust tone to suit different campaigns. For example, a digital marketing agency that used Jasper to automate weekly newsletters and promotional emails reported cutting content production time by 60% while boosting email open and click-through rates by 25%.

Pricing and Affordability

Jasper offers plans suitable for businesses of all sizes. The Starter plan costs $39 per month for a single user, while the Team plan, which includes collaboration features for up to three users, is priced at $99 per month. A 7-day free trial is available, allowing users to explore the platform before committing. All prices are listed in U.S. dollars and are available for both monthly and annual billing options.

Best Use Cases

Jasper is ideal for marketing teams, agencies, and creators who need to produce large amounts of email content quickly without sacrificing quality. It’s perfect for crafting both short-form promotional emails and calls-to-action, as well as detailed long-form pieces like newsletters and email courses. Sales teams can also use Jasper to create personalized outreach emails, all while maintaining a consistent brand voice.

3. Anyword

Anyword is a tool powered by natural language processing (NLP) and machine learning, designed to create email copy that delivers results. It stands out with its predictive scoring feature, helping users craft emails with confidence.

Key Features

One of Anyword's standout features is its predictive performance score, which estimates how effective your email copy will be before you send it. By analyzing your content with historical data and advanced language models, it allows you to compare multiple versions and pick the one most likely to succeed. The platform also includes seven specialized email templates tailored for various marketing needs, such as promotional campaigns and cold outreach.

Its copy generator and rewrite tool make it easy to produce short-form, brand-aligned content. The platform’s user-friendly interface simplifies optimization, and its paid plans come with unlimited writing and editing - no word count or article limits to worry about.

These tools collectively enable marketers to create highly personalized, data-informed email campaigns.

AI-Driven Personalization and Optimization

Anyword goes beyond just generating content - it personalizes emails using recipient data. This includes tailoring subject lines, body copy, and calls-to-action to better resonate with specific audiences. For example, during a holiday campaign, a U.S.-based e-commerce retailer used Anyword to test and refine subject lines. By choosing the top-performing option based on predictive scoring, they saw a 25% increase in open rates and a 15% boost in click-through rates.

The platform also integrates with popular email service providers like Mailchimp, HubSpot, and ActiveCampaign. This makes it easy to transfer AI-generated content and insights into existing workflows. Features like batch content generation and scheduled testing further streamline the email creation process.

Pricing and Affordability

Anyword offers plans starting at $39 per month for a single user, which includes unlimited editing. Both monthly and annual billing options are available, and all prices are listed in U.S. dollars. To help new users get started, Anyword provides a 7-day free trial, allowing them to explore the platform before committing to a subscription.

Best Use Cases

Anyword is a great fit for marketing teams, agencies, e-commerce businesses, and content creators who prioritize conversion-driven strategies. Its ability to test and optimize short-form email copy makes it particularly effective for tasks like promotional emails, cold outreach, and subject line refinement. With its focus on data-backed scoring and personalization, Anyword is an excellent choice for campaigns that need to deliver measurable results.

4. Lavender

Lavender is an AI-powered email assistant designed to help sales teams improve their outreach efforts. It combines AI-driven personalization and predictive analytics to create emails that drive responses. With real-time coaching and tailored suggestions, Lavender makes crafting effective emails easier for sales professionals.

Key Features

Lavender focuses on enhancing email quality through its unique features. One standout is its predictive scoring system, which rates email drafts on a scale from 1 to 100. This score is based on factors like subject line effectiveness, personalization, clarity, and potential to elicit responses. Users can adjust their emails based on these insights before hitting send. Another key feature is the personalization assistant, which pulls LinkedIn details to help users tailor their messages. On top of that, Lavender provides real-time suggestions to improve tone and clarity as you write.

AI-Powered Personalization and Optimization

Lavender's AI analyzes email content to offer personalized recommendations that boost engagement, tone, and clarity. According to user data, this approach has led to open rates increasing by up to 20% and reply rates improving by 15–30%. For example, one SaaS sales team saw a 25% jump in positive responses after adopting Lavender's optimizations. The platform also supports mobile use, ensuring that users can access its tools and coaching anytime, anywhere.

Pricing

Lavender provides a free plan for those who want to explore its basic features. For teams aiming to scale their outreach, paid plans start at $29 per month. These plans include unlimited email capabilities, advanced personalization features, AI recommendations, mobile optimization, and chat support. This pricing structure makes it accessible for various professional needs.

Ideal Use Cases

Lavender is a great fit for sales teams, recruiters, and customer success professionals who need to send high-quality, high-volume emails. Sales reps can personalize cold outreach efficiently, recruiters can write compelling messages for candidates, and customer success teams can maintain thoughtful communication with clients. Additionally, the platform’s real-time feedback and team analytics help organizations improve training and overall performance.

5. MailerLite

MailerLite stands out in the realm of AI-powered email tools by offering a balance of functionality and affordability. Designed for small businesses and creators, this platform provides user-friendly features that simplify email campaign management while incorporating AI-driven enhancements.

Key Features

MailerLite delivers tools aimed at improving campaign outcomes with minimal effort. Its AI-powered subject line generator analyzes campaign data to craft engaging headlines that grab attention. Additionally, the platform includes predictive send timing, which uses AI to analyze subscriber behavior and schedule emails for optimal engagement. Another standout feature is its automatic subscriber segmentation, which organizes contacts based on their interactions and preferences, making targeted messaging easier than ever.

The platform’s smart automation builder takes personalization a step further by creating email workflows tailored to subscriber behavior. With these features, MailerLite empowers users to create data-driven, highly personalized campaigns without needing advanced technical skills.

AI-Driven Personalization and Optimization

MailerLite’s AI tools have proven effective in boosting engagement. For example, a small e-commerce business reported a 15% increase in open rates and a 10% rise in click-through rates after utilizing the AI subject line generator and predictive send timing. Many users have noticed better results when switching from manually written subject lines to AI-generated ones. These tools are designed to factor in emotional triggers, ideal length, and trends specific to the user’s industry, making emails more compelling.

Pricing and Affordability

MailerLite is particularly appealing to small businesses due to its budget-friendly pricing.

• Free Plan: Supports up to 1,000 subscribers and includes 12,000 emails per month, along with basic automation features.

• Paid Plans: Start at $9/month, offering unlimited emails, premium templates, and enhanced tools.

• Advanced Plan: Priced at $18/month, this plan unlocks the full AI writing assistant, smart sending, advanced automation options, and Facebook integration.

• Enterprise Pricing: Available for larger operations with extensive subscriber lists.

These options make MailerLite a cost-effective choice for businesses and creators looking to leverage AI features without overspending.

Best Use Cases

MailerLite is an excellent choice for creators, small businesses, and teams that value simplicity combined with AI-powered tools. It’s particularly effective for:

• Newsletter publishers seeking to maintain consistent audience engagement.

• Product launch campaigns where timing and personalization are crucial.

• Small e-commerce businesses aiming to improve promotional emails and customer communication.

Content creators will appreciate its straightforward interface, which makes it easy to build strong subscriber relationships. Meanwhile, sales teams and customer success professionals can use its automation features to streamline workflows. While MailerLite is ideal for smaller operations, it may not meet the needs of large enterprises requiring advanced analytics and reporting.

6. MailMaestro

MailMaestro is an AI-powered tool designed to simplify email workflows and improve business communication. Unlike solutions that primarily focus on marketing campaigns, this platform excels in managing professional correspondence and streamlining inbox tasks. It integrates seamlessly with popular email platforms, making it a valuable addition for both marketing and everyday business interactions.

Key Features

One of MailMaestro's standout features is its smart email summarization, which condenses lengthy email threads into concise summaries. This allows users to quickly grasp the essence of complex conversations without needing to read every single message. The platform also drafts context-aware, professional responses automatically and adjusts tone based on the recipient's behavior and preferences, ensuring the right message for every situation. It works smoothly with Gmail and Outlook, delivering real-time assistance directly within these platforms.

Other helpful features include automation for repetitive email tasks and advanced natural language processing (NLP) to ensure consistent communication across all interactions.

AI-Driven Personalization and Optimization

MailMaestro takes personalization to the next level with its AI-driven tools. It offers real-time subject line testing, predictive engagement scoring, and dynamic content adaptation based on past interactions. The platform can fine-tune elements like tone, length, and call-to-action placement to align with previous communication patterns, making emails more effective and engaging.

Pricing and Affordability

For those looking to explore its capabilities, MailMaestro provides a free plan with essential features. Paid plans are structured to meet different needs:

• Starter Plan: $29/month, ideal for small businesses.

• Professional Plan: Designed for growing teams.

• Enterprise Plan: $199/month, offering full access to all features.

All plans are billed in U.S. dollars, with straightforward pricing and no hidden fees, making it a competitive choice in the market.

Best Use Cases

MailMaestro's versatility makes it a go-to tool for various professional needs. It’s particularly useful for business professionals, marketing teams, and sales departments aiming to create high-quality, personalized email campaigns at scale. Key scenarios where MailMaestro shines include lead nurturing, product launches, event invitations, and customer retention campaigns.

Small businesses appreciate its simplicity and automation, while larger organizations benefit from its collaboration tools and analytics for coordinated, data-driven campaigns. Freelancers and content creators also find value in its ability to maintain a polished tone while saving time on email management.

For example, a mid-sized e-commerce retailer in the U.S. used MailMaestro to automate promotional campaigns, achieving a 22% increase in email open rates and a 15% boost in click-through rates within three months. At the same time, they reduced their manual workload by 40%.

7. Phrasee

Phrasee is an AI-powered platform designed to craft, refine, and personalize marketing email copy. It stands out for its ability to maintain brand voice consistency while scaling content, making it a go-to tool for large organizations. Like other leading tools, Phrasee uses AI to fine-tune every aspect of email campaigns.

Major brands like eBay, Walgreens, and Virgin Holidays rely on Phrasee to boost email engagement and revenue. Its advanced AI capabilities help marketers create impactful campaigns that deliver measurable results.

Key Features

Phrasee's AI can generate subject lines, email body copy, and call-to-action buttons, all optimized to improve open and click-through rates. One of its standout features is a predictive scoring system, which estimates how well email content will perform before it's even sent. This allows marketing teams to make data-backed decisions while staying aligned with brand guidelines.

Predictive Scoring and Optimization

The predictive scoring feature enables marketers to compare different copy versions and select the most effective one. This reduces guesswork and streamlines campaign planning.

Pricing and Affordability

Phrasee provides custom pricing tailored to factors like email volume, integration needs, and the scale of use.

Best Use Cases

Phrasee is particularly suited for large enterprises and marketing teams managing high-volume email campaigns that require strict adherence to brand consistency. For instance, in 2023, eBay implemented Phrasee's AI-driven tools across its email marketing efforts. This resulted in a 15.8% increase in open rates and a 31.2% boost in click rates over six months. These results highlight the platform's effectiveness for industries like retail, e-commerce, travel, and financial services.

Beyond email, Phrasee also supports content creation for SMS and push notifications, making it a versatile tool for enhancing digital marketing strategies.

Tool Comparison Table

Picking the right AI email copywriting tool comes down to your goals, budget, and team size. Below is a breakdown of key features, pricing, and best use cases for seven popular tools.

Lavender stands out as the most affordable option at $29/month, while several tools offer free tiers or trials to let you explore their features. For enterprise-level needs, Phrasee’s custom pricing is designed to handle complex integrations for large-scale campaigns.

For sales teams, Lavender’s LinkedIn integration and real-time coaching tools are invaluable. Marketing agencies can take advantage of Jasper’s multilingual support and Grammarly integration to produce polished content at scale. MailerLite is a great choice for small to medium-sized businesses thanks to its balance of affordability and functionality, particularly for growing e-commerce or newsletter campaigns.

High-volume email campaigns benefit from CopyAI’s wide range of templates and its LinkedIn-powered cold email generator, which has already helped over 10 million users create more engaging campaigns. Meanwhile, Anyword and Phrasee excel in predictive scoring, offering data-driven insights to refine emails before they’re sent, eliminating much of the guesswork.

This comparison gives you everything you need to choose the tool that aligns with your email strategy in today’s fast-paced digital marketing world.

Conclusion

The world of AI email copywriting tools in 2025 presents a variety of solutions tailored to meet different budgets and marketing needs. From affordable options designed for smaller sales teams to advanced tools that help large enterprises maintain brand consistency and scale their campaigns, there's something for everyone.

For enterprise users, tools like Phrasee stand out by ensuring consistent branding and supporting large-scale campaigns. On the other hand, small and medium-sized businesses can take advantage of more accessible AI-driven tools that simplify email marketing without breaking the bank. The widespread adoption of these tools highlights their impact, with millions of users tapping into features like advanced templates and personalized messaging.

Together, these tools are reshaping email marketing for businesses of all sizes. By streamlining workflows and integrating predictive analytics, they empower marketers to make smarter, data-driven decisions. Whether you're crafting cold outreach emails, nurturing newsletter subscribers, or managing complex enterprise campaigns, AI-powered solutions are driving better engagement, higher open rates, and improved ROI.

FAQs

How can AI email copywriting tools boost email engagement and performance?

AI email copywriting tools help boost email engagement and performance by generating customized, well-crafted content designed to connect with your audience. By analyzing data like user behavior and preferences, these tools create messages that align with what your readers care about, leading to higher open rates and more clicks.

On top of that, these tools save you time by automating repetitive tasks such as crafting subject lines, running A/B tests, and fine-tuning tone. They ensure your emails are not just engaging but also optimized to deliver better outcomes, making it easier to build stronger connections with your audience.

What should I look for when selecting an AI email copywriting tool for my business?

When choosing an AI email copywriting tool, it's important to zero in on a few key aspects: features, pricing, and how well it aligns with your unique needs. Look for tools that offer advanced customization options, are tailored to your industry, and work smoothly with the platforms you already use.

Take a close look at the cost to ensure it fits your budget while considering the potential return on investment. Many tools provide flexible pricing plans or free trials, giving you the chance to test their capabilities before making a commitment. Above all, pick a tool that supports your business goals and helps you craft engaging, effective email campaigns with ease.

How can AI email copywriting tools improve personalization and targeting in email marketing?

AI-powered email copywriting tools take personalization and targeting to the next level by diving deep into customer data. They analyze behaviors, preferences, and demographics to create content that feels tailored to each recipient, making emails more engaging and relevant.

These tools offer features like dynamic content generation and predictive analytics to fine-tune every part of an email - from the subject line to the body text and even the call-to-action. The result? Emails that connect with specific audience segments, boosting open rates, click-throughs, and, ultimately, customer relationships by delivering messages that align with what people actually want.

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